Africell Sierra Leone has presented a total of NLe 100,000to four monthly winners in its ongoing “Win Kopo” promotion. The presentation ceremony was held on Tuesday, 25 November 2025, at the company’s headquarters in Wilberforce. The beneficiaries, Abdul Kamara, Abibatu Deen, Foday Kallon and Michael Kargbo, each received NLe 25,000.
Africell’s Media Manager, Abdul Karim Sesay, said the promotion reflects the company’s commitment to strengthening community connections and providing opportunities for subscribers. He noted that the initiative coincides with Africell’s 25th anniversary and is designed to reward, engage and educate customers. Sesay encouraged subscribers to remain loyal, reaffirming the company’s focus on inclusivity and customer empowerment.
Assistant Media Manager, Abdul Aziz Kamara, disclosed that the promotion has already produced 452 daily winnersof NLe 250 (totalling NLe 113,000), 25 weekly winners of NLe 2,500 (totalling NLe 62,500), seven monthly winners of NLe 25,000 (totalling NLe 175,000), and two grand winnersof NLe 250,000 (totalling NLe 500,000). In total, the promotion has so far recorded 486 winners with combined payouts amounting to NLe 850,000.
Africell’s Communication and Marketing Manager, Kamanda Koroma, said “Win Kopo” is part of a broader strategy to deliver tangible value to subscribers and strengthen Africell’s footprint nationwide. He also highlighted the company’s ongoing “Jubilee Jumbo”promotion, which features prizes ranging from Samsung smartphones and cash rewards to an Okada, a generator and a fully furnished house as the grand prize. He encouraged the public to participate, emphasising that all promotions are credible and transparent.
Koroma further announced Africell’s upcoming marathon, which will include 5km, 10km and half-marathon categories. He said the company expects to reward up to 200 additional winners in December.
Africell’s Events and CSR Manager, Nancy Toure, said the company remains committed to community support as it continues to adapt to the digital era. She described Africell subscribers as “one large family” and noted that promotions like “Win Kopo” allow the company to show appreciation to its loyal users.
One of the winners, Abibatu Deen, expressed delight after receiving her prize. She disclosed that she has been an Africell customer for over 15 years but had never won anything until now.
“When I received the call, I couldn’t believe it,” she said. “Standing here today proves that Africell’s promotions are genuine. I am grateful, and I will proudly encourage others to participate because anyone can be a winner.”
The ceremony ended with official presentations to the recipients and a reaffirmation of Africell’s commitment to customer welfare and nationwide connectivity.
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